As an event organizer and marketer for many shopping centers throughout the Netherlands, Smartvertizing understands market demand and knows which events and activities are rated best by visitors.
Smartvertizing
THE REGUEST
Development of various mini-games for multiple purposes
Smartvertizing requested the development of different games that could be used across multiple shopping centers in the Netherlands. The games were designed to attract visitors and offer fun prizes. The various stores located in the shopping centers needed to be able to participate in the games, thereby increasing their brand awareness. While visitors participate in the fun mini-games, they also have the chance to win prizes.
THE SOLUTION
Mini-games with themes customizable to seasons or events
We developed several mini-games with themes that could easily be adjusted according to the season or specific events. A backend system was created to allow easy access to statistics, such as the number of games played and prizes awarded. By making the games as dynamic as possible, we ensured that they could be tailored to other specific requirements for each game.
THE OUTCOME
Engaging mini-games that attract visitors and provide insights
The result was a successful series of mini-games that were enjoyable for visitors and offered extra promotion for retailers. The backend allowed for effective monitoring of game performance and provided insights into how many visitors actively participated.
