Vodafone is one of the world’s largest telecommunications companies. They seek to create joy and progress with every connection. Vodafone uses the power of technology to strengthen the bonds in our society.
Vodafone
The request
A special and personal Christmas greeting for all customers
They desired a special and personal Christmas greeting for all of their customers. Naturally this was to happen in a digital and unique way: how nice wouldn’t it be if people could send each other a personalized greeting? This meant that a clip had to be sent with the recorded message, names and pictures.
The solution
A video clip that can be filled in by the user
Together with Bwave we realized Vodafone’s wish. Bwave developed a video clip and we ensured users could fill in their name, upload photos and have everything stitched together and sent to the right mobile phone number.
The outcome
Application has been used more than a million times
A great and fun way to send a Christmas greeting to your friends. In a few simple steps, users could create a personal message and send it. At the end of the campaign, the promotion was a huge success and the application was used more than one million times.
